Strategic Thinking

Re-think my industry... huh?! Steve Jobs never set out to change the music business or the way we watch TV with his Computer Industry focused business, but because of Strategic Thinking he did just that. After almost two decades of building brands, large and small, the Strategy Team at Sharpleft have formed a clear idea of what is required in order to think about marketing strategically.


Look for game-changing information at the periphery of your industry.

Search beyond the current boundaries of your business.

Build wide external networks to help you scan the horizon better.

Think Critically

Reframe problems to get to the bottom of things, in terms of root causes.

Challenge current beliefs and mindsets, including your own.

Uncover hypocrisy, manipulation, and bias in team decisions.


Carefully frame the decision to get to the crux of the matter.

Balance speed, rigor, quality, and agility.

Take a stand even with incomplete information and amid diverse views.


Encourage and exemplify honest, rigorous debriefs.

Shift course quickly if you realize you are off track.

Celebrate both successes and (well-intentioned) failures that provide insight.

Contact us to speak to our Strategy Team about how to grow your business through Strategic Thinking.