Challenge:Ridgewood Savings Bank charged Sharpleft with creating a Television Commercial Campaign to accompany their new 360% campaign launching their Mobile Banking Applications.
Solution:Sharpleft mobilized the “We treat you like family” umbrella platform by placing the Customer Service Representatives in the field, so to speak, to demonstrate how Ridgewood Mobile Banking allows their customers to be treated like family… anywhere.
Results:The success of the concept led to a yearly repeat with new spots added each year for the last 2 years. The media buy included The Superbowl, Hulu, and most major networks locally.
Client: Ridgewood Savings Bank
Project: Mobile Banking Broadcast Spots
Weeks on Air