Challenge:Patrón knew that it’s coffee inspired line would speak to a late night fan base, so they partnered with Spin Magazine to sponsor the after parties of some of their concert series.
Solution:Patrón engaged Sharpleft to create a nightlife video at the Son of Essex speakeasy that would capture the essence of the nights and create a viral video for their Social Media strategy.
Results:Once strategically posted on Facebook, the results garnered an uptick of their likes to the tune of over 10K people. The likes helped to drive success with the After Party series.
Client: Patrón XO Cafe
Project: Late Night with Spin Magazine