Deutsch Family Wine & Spirits' breakout brand of 2014, Josh Cellars, was looking to create their social presence to touch the people that were contributing to the brands overwhelming success and cultivate a new community of Josh enthusiasts. They came to Sharpleft with a few posts under their belt and a willingness to dive into social media in a relevant way. We began by trend-jacking Josh Kaufman's win on NBC's The Voice. From that very successful engagement we launched a charitable community outreach facebook contest that was steeped in the brands identity, the Josh Cellars Salutes First Responders Contest, while simultaneously cultivating a community and engaged them insightfully. We now have our sights on Instagram as we continue to engage with consumers and key influencers.
Challenge:Josh Cellars partnered with the Gary Sinise Foundation and wanted to honor local First Responder heroes and their charitable organizations by awarding 5-ten thousand dollar grants to the First Responder’s organization.
Solution:Sharpleft created a Facebook contest where Josh fans nominated their First Responder’s heroes by writing a 200 word essay on why they deserved a grant, and submitted a picture of their first responder. The 10 Semi-finalists were voted on by the fans, and then judged by committee from Josh Cellars and the Gary Sinise Foundation. The 5 finalists were vetted and their chartable organizations each received a $10,000 grant.
Results:Our First Responders contest was a successful campaign that increased our engagement rate substantially. A robust media plan also supported our increased reach and total page visits. Once our campaign was over, our fans kept engaging with our page organically. We used the attention gained from the contest to talk to our fans about our wines.
Client: JOSH CELLARS
Project: Josh Cellars Salutes First Responders Contest
Reddit AMA Engagements
New facebook Fans